Our Culture

At the heart of our ambition to be the UK’s most trusted financial adviser is our unwavering commitment to our customers. We’re dedicated to building the kind of relationships where our clients feel reassured that we only ever have their best interests in mind – whether they’re everyday savers, affluent individuals, small businesses or sizeable corporations.

In many cases, we realise there is more we could be doing for our customers. We are the finance experts, after all, and we see it as something of a mission to help our customers make their money work harder. It’s a whole way of thinking that’s uniquely Barclays. And it’s grown into something we call Real Retail.

Real Retail is all about working together as a team. It’s about recognising opportunities, both for our customers and for the business, and rewarding our people for going the extra mile and making the most of each one. The benefits of Real Retail manifest themselves in many ways. But for our Financial Planning Managers, the most obvious will be a steady stream of quality leads.